Tony’s signature photographic style encompasses movement in the pursuit of capturing moments of sensuality in unassuming scenarios. He is adept at creating conditions for professional models or terrified “real people” to feel comfortable revealing their true nature, permiting him to capture compelling, stirring and enduring images that reveal the sensuality in us all.

Whilst studying at the Australian Centre of Photography, Tony worked at Vogue Australia as Camera Assistant to Patrick Russell, Creative Director and Photographer before spending several serendipitous years living abroad in London, Paris and New York, modelling for world renowned fashion photographers including Helmut Newton, Denis Piel, Patrick Demarchelier, Albert Watson, and others of equal stature. During this extraordinarily formative period, Tony appeared in many magazines of the world including Vogue Australia, England, Italy and France and many others. He modelled with Helmut Newton for French Vogue which he refers to as the highlight of his modelling career.

Returning to Australia in the early 80’s with clarity and determination to interpret and distil the essence of life into his own photography, Tony soon found himself shooting editorial fashion for all the leading contemporary Australian fashion designers and magazines, including Vogue Australia, Vogue Thailand, Vogue Bride, Harpers Bazaar, Cleo, Cosmopolitan, New Woman, Karen, Inside Sport, Black&White Magazine, Follow Me Magazine, Mode and Harpers Bazaar Australia amongst others, drawing on his experience of being on the other side of the camera and the invaluable education he had of working with and observing such masters overseas.

Tony Potts

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Shop 5/81 Macleay St, Potts Point NSW 2011