Once Upon a Time

Los Angeles, California – 2019


My plan was to find a section of Sunset Boulevard emblematic of Hollywood – it
needed to be familiar to all and have some depth. After a great deal of walking
up and down, we chose a spot 200 yards east of the entrance to Chateau
Marmont, because the billboards looking west were large and well positioned
and the hotel and the hotel sign are so iconic. The bend in the road also helped
give the frame a compositional balance that I could not find on other sections –
such as Sunset Plaza. In my head it was always going to be a wide angle shot.
To shut the road down meant shooting first thing on a Sunday morning – which
worked as we knew the best light would be sunrise if we were shooting towards
the Pacific. Equally, I did not want the sun to rise too much as it would be tough
on both the wolf and the model’s eyes. Of course, the model was not your run
of the mill model – it was Alessandra Ambrosio – one of the world’s most
photographed women. She has a very special look and is so easy to work with.
The photograph is as I wanted – very LA, very West Hollywood and jammed with
reference points. It’s a little crazy, a little La La Land, but that was the goal.
Most of all, to the best of my knowledge, it’s authentic. No one can try and
copy it now.
“Once upon a time …..”


Digital Pigment Print on Archival
315gsm Hahnemuhle Photo Rag Baryta Paper
Frame included
Hand signed and numbered on the front by the artist
Includes a Certificate of Authenticity


Available Sizes (Framed Size)
Large: 71” x 91”
Standard: 52” x 65”

Available Editions
Large: Edition of 12
Standard: Edition of 12

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Once Upon a Time

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